Carriers
Client:
Personal project
Mission:
In my struggle to become a better actionscripter I am coming up with some strange ideas to get me motivated… and this was one.
There is no real thought or great concept behind it. I just liked the idea. And it was fun building it.
Link:
DON'T WORRY TO MUCH
Client:
Personal project
Mission:
I got this weird idea of flying apartment buildings when I was driving out of Malmö.
There was four of them magnificently exposed behind a grass hill and I thought... "it would be cool if they could walk... or fly".
Link:
Flash on
Client:
Adobe
Mission:
During my internship at Big Spaceship in New York I was working on the first ideas that later became this site. Adobe wanted to show that it's because of them we can see film on the internet.
We were a lot of people on this project.
Link:
Circle of learning
Client:
EF Education First Ltd
Mission:
Make the print graphic "Circle of learning" for the web.
This is supposed to work for all EF markets around the globe so all information is taken from an XML file. It was actually the first time I worked with XML for Flash but it went allright. I created the animations with the "Fuse Kit". It's all classes and AS2.
Link:
Crew12.se
Client:
Crew 12
Mission:
Me and Antti Kupila did the final design for crew12.se. A site with streaming video promoting our Hyper Island class for the coming internship period.
Wictor Persson, Karl Nord, Carl Bock, Arwid Thornström and Richard Skogtoft helped us getting on the right track.
XML IS EASY
Client:
Hyper Island
School of digital media.
Mission:
This school project was about pitching an idea of how you could make a designer understand XML.
I came up with this idea, made the design and built it in Flash.
Link:
Riksten
Client:
Riksten
A new suburb that will be built on a closed military flotilla south of Stockholm.
Mission:
Design and build a new website.
Link:
Vasallen
Client:
Vasallen
Taking care of and selling out old military regiments and flotillas.
Mission:
Redesign and build a new website for Vasallen and all it's daughter companies.
Link:
Wake Me Up
Client:
Wake Me Up
Mission:
I designed this logo for a Swedish wakeboard camp.
Instructions for eating fermented herring.
"Surströmming"
Client:
Perfect Fools
Mission:
These are instructions for how to eat Swedish fermented herring and how to protect yourself from the aweful smell.
SaferLife
Client:
SaferLife
SaferLife is educating people in life saving.
Mission:
Design a logo that communicated what they were doing. They had an idea about a water drop with a heart inside.
I didn't like that so I came up with this solution instead with the heart upside down. Unfortunately they wanted to stick with the drop so I designed it for them. But this one is better!
Tankman08
Client:
Personal project
Mission:
China yesterday, Iraq today.
Cup-A-Soup
Client:
Hyper Island
School of digital media.
Mission:
This ad is part of a fictive campaign for Cup-A-Soup. The idea is to show that you can do much more with your time rather than cooking and eating.
Usken Lake Camp
Client:
Usken Lake Camp
Mission:
Create a logotype for a Swedish wakeboard camp.
Giant Designer
Client:
Personal project
Mission:
I'm a bit fascinated with monumental stuff and big differences in scale so I created this "Giant designer concept" to play around with.
This is the first picture.
Giant designer goes berserk in Karlskrona City.
They are
infected with rage
Client:
Personal project
Mission:
Three friends and I are exchanging mixed CD’s with each other and we call them
“the K.M.M.K. Collection”.
This is number seventeen and it contains frustrated angry music from a bunch of different great artists.
Breaking Bad
Client:
AMC
Mission:
During my internship at Big Spaceship in New York I was working with the tv show Breaking Bad. We tried to pitch them a new logo but unfortunately they decided to design the logo them selves.
YO! MESSENGER
Client:
Hyper Island
School of digital media.
Mission:
In the course "Visual Communication" we created a graphical profile and a marketing campaign for another group's business idea
My group worked with YO! MESSENGER which is a communication software for mobile phones based on the blue tooth technique.
I designed this logotype that symbolizes two people holding hands and at the same time writes YO.
GreenBear
Client:
Hyper Island
School of digital media.
Mission:
This logo is a part of the work I did to get into the school Hyper Island.
We were supposed to create a graphical profile and a campaign site to market a new car model from Lada.
Happy family boat trip
Client:
Personal project
Mission:
All my previous movies have been fast and without any great emotions so this is a try to do the opposite.
The story is about girl who separates from her family during a storm at sea. She floats to an island and to safety... or not.
Party night
Client:
Hyper Island
School of digital media.
Mission:
The mission was to create a film in After Effects that had to be 20 seconds long.
My message in this film is something like... if you drink to much, you might be eaten by a shark.
Växjö Workshop
Client:
4th european workshop on CROSS MEDIA and COLLABORATION
A worksop arranged by the University of Växjö, Sweden.
Mission:
Eight people from Crew 12 contributed to a workshop on cross media and collaboration held in Växjö Sweden. We had one night to create a film for each group that should be a part of there presentation the day after.
My film is the pink one.
Participants from Crew12: Me (Max Märkel), Dag Månson, Johan Hedenskog, Martina Tranström, Antti Kupila, Sebastian Ramn, Arwid Thornström och Julia Demchenko.
Chief of design at the Crew12.se project
I was chief of design for the crew12.se project.
That means that I was responsible for everything graphical that left the group. Web, film, print, colors, fonts, logos…
I was also a part of the managerial body together with five other crew12 students.
Crew12.se was a site to promote the students in our Hyper Island class for the upcoming internship period in 2007.
The design group
The design group included seventeen people.
First there was me as manager and my nine designers.
Then we had two group leaders for the Photo/Film and Sound groups with two people in the first and three people in the second.
Why Max?
“Why Max?” my grandmother said. “Max is a dogs name. I will call him Martin”.
After a few days my stubborn grandmother gave up when she got tired of my mom calling her silly names in return and the small baby was from that moment Max and nothing else.
The year was 1984 and I had entered the world.
Design
I have always designed. Some people have a genuine computer and programming interest that was their way into the web design industry. I wasn’t like that.
Design is my foundation and I have been learning the techniques for making it come true on the web. And I’m still a big fan of pencils and paper.
CV
This is what I have done so far:
3 years
Upper secondary school in Örebro, Sweden.
I studied Graphical Communication, Illustration and Text Communication.
1 year
Art Director Assistant at the advertising agency Liljedal Communication in Örebro, Sweden
www.liljedals.com
2 years
Web designer at the advertising agency Strateg Interactive in Örebro, Sweden.
www.strateg.se
2 months
In house Web designer at EF Education First Ltd in Luzern, Switzerland.
www.ef.com
3 months
Freelancing for Plot Multi in New York.
www.plotmulti.com
4 months
Interning at Big Spaceship in New York.
www.bigspaceship.com
3 months
Interning at Perfect Fools in New York.
www.perfectfools.com
Right now
Doing my final project at the school Hyper Island, Karlskrona, Sweden.
I will graduate in June 2008.
www.hyperisland.se